Snowmass Village, Colo., (March 17, 2022) – Today, Snowmass Tourism announces a limited pop-up engagement with XO Marshmallow during Snowmass S’mores on March 25 & 26. Over the span of two days, XO Marshmallow takes over the Snowmass S’mores carts on the Snowmass Mall and in Snowmass Base Village, starting at 3:30pm, providing guests with unique marshmallow flavors such as funfetti, cookies & cream, and Nutella.

Every day during the Winter 2021/2022 season, guests of all ages can enjoy Snowmass S’mores, free starting at 3:30pm daily, presented by Snowmass Tourism. Guests can find branded s’mores carts (which resemble oversized marshmallows) in Snowmass Base Village and on the Snowmass Mall, featuring all the fixings for traditional s’mores (graham crackers, chocolate, and marshmallows). XO Marshmallow brings a unique taste to the traditional treat with their three different flavors of marshmallow. 

Whether it’s in front of a campfire or a microwave, making s’mores and sipping cocoa is a fond childhood memory for many. XO Marshmallow’s co-founders, Lindzi Shanks and Kat Connor, have revolutionized the confectionery industry with their modern take on these nostalgic treats. Founded in their home kitchens in 2016, Shanks and Connor have grown the brand into a thriving direct-to-consumer company and the world’s first marshmallow café and wonderland based in Chicago. In addition to innovative marshmallow flavors such as salted caramel, butterbeer, cotton candy, lavender honey, and pistachio, XO Marshmallow also features homemade Ooey Marshmallow Goodness (OMG), edible cookie dough cups, hot chocolate mix, marshmallow turtles, and their signature mars’halos.

“S’mores are a year-round treat and we’re excited to partner with Snowmass for our first winter initiative,” says Lindzi Shanks and Kat Connor, co-founders of XO Marshmallow. “The messy, delectable treats are the perfect post-slopes snack that can be enjoyed alone or as a family. Snowmass’ dedication to creating a warm, welcoming community, paired with their adorable s’mores stations, made it easy to say yes to this collaboration.”

For more information on Snowmass S’mores, please visit www.gosnowmass.com. For additional information on XO Marshmallow, please visit www.xomarshmallow.com. 

About Snowmass Village, Colorado – A renowned winter playground and vibrant summer community just 9 miles from Aspen, Snowmass consistently ranks as one of the best winter ski areas and summer mountain biking destinations in the world. Snowmass, along with the rest of the Roaring Fork Valley, is the first IMBA (International Mountain Biking Association) Gold-Level Ride Center™ in Colorado, only the 5^th in United States, and the 7^th in the world. Snowmass offers guests incredible views of mountain vistas, in addition to 2.8 million adjacent acres of wilderness, open for activities and exploration. Snowmass is home to 30+ restaurants, 95% slopeside lodging, shopping, unique special events and music, and much more. For more information and a complete calendar of events and activities, please visit www.gosnowmass.com.

Snowmass Tourism Media Contact: Sara Stookey Sanchez, Public Relations Manager, Snowmass Tourism, 970-922-2285 or sstookey@gosnowmass.com.

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