Snowmass Village, Colo., (July 30, 2020) – Today, Snowmass Tourism announces the addition of a second Ice Cream Anti-Social to the summer calendar on Monday, September 7 (Labor Day). In addition, Snowmass Tourism announces the cancellation of the Snowmass Drive-in Movies & Concert Series.

“Shift really does happen,” says Rose Abello, Tourism Director, Snowmass Tourism. “It has been our motto all summer long and true to form, we took the opportunity this summer to try totally new ideas. Some worked and some did not. The Ice Cream Anti-Social over the 4^th of July was a great success, so we are tweaking it and adding a second one on Labor Day. However, the Drive-ins, while fun for those who attended and well executed, did not draw the numbers that justify additional events.”

*New – Labor Day Ice Cream Anti-Social – September 7: In the spirit of the 4^th of July Ice Cream Anti-Social, the Town of Snowmass Village is back at it again to give away free ice cream on Monday, September 7. The decorated ice cream truck will feature four flavors of ice cream including Choco-taco, Classic Ice Cream Sandwiches, Bomb Pop, Orange Push-up Pops, and a summer playlist with an ode to 30 years of JAS Aspen Snowmass Labor Day Experiences. The schedule will be announced on www.gosnowmass.com/events.

Other shifts in the Snowmass summer event schedule include a new date and concept for the Snowmass Wine Festival, now the Snowmass Golf & Wine Festival on September 3, as well as the cancellations of Snowmass Doubles Volleyball Tournament, Cidermass, Colorado Classic, CU in Snowmass, Colorado High School Cycling League: The Snowmassive Chase, and Golden Leaf Half Marathon.

The New Belgium Ranger Station 5k on the Mountain takes place this weekend on July 31 and August 1. The Audi Power of Four Trail Run is slated for August 1 & 2. VIDA MTB Series Women’s Skills Clinic is scheduled for August 15-16.  Snowmass Balloon Festival remains scheduled for September 11-13 as a drive up only event, while Septemberfest is slated for September 12.

Guests and locals can take advantage of all there is to see and do in Snowmass this summer with self-guided experiences including the Art Walk and Snowmass Mountain Mission. In addition, weekly activations include Brews, Bands, & Bingo every Thursday, the Snowmass Artisan Market every Friday, and Social Saturdays and Movies Under the Stars every Saturday.    

For the most updated summer events calendar, please visit www.gosnowmass.com/events.  

About Snowmass Village, Colorado – A renowned winter playground and vibrant summer community just 9 miles from Aspen, Snowmass consistently ranks as one of the best winter ski areas and summer mountain biking destinations in the world. Ski Magazine named Aspen Snowmass the #1 “resort of the year” in the West in 2020, and Snowmass, along with the rest of the Roaring Fork Valley, is the first IMBA (International Mountain Biking Association) Gold-Level Ride Center™ in Colorado, only the 5^th in United States, and the 7^th in the world. Snowmass offers guests incredible views of mountain vistas, in addition to 2.8 million adjacent acres of wilderness, open for activities and exploration. Snowmass is home to 30+ restaurants, 95 percent slopeside lodging, shopping, unique special events and music – all year round. For more information and a complete calendar of events and activities, please visit www.gosnowmass.com.

Snowmass Tourism Media Contact: Sara Stookey Sanchez, Public Relations Manager, Snowmass Tourism, 970-922-2285 or sstookey@gosnowmass.com.

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